Knowing our readers is what sets us apart – being able to write for, and advertise to, our unique communities is what makes Caxton Local Media special.
To this end, Caxton Local Media, through Kantar TNS, is busy conducting our regular ROOTS Research within our communities.
Households are selected at random, and researchers are required to conduct an interview with the household’s purchasing decision maker.
Every effort is made to ensure that the interview is scheduled at a time suitable to the interviewee.
Some of the research also takes place over weekends, in a bid to make the process as convenient as possible for our readers.
“Researchers will be well-dressed and will display an ID tag with their name and relevant information. The tag also contains a contact number for Kantar TNS, and residents are encouraged to call the number should they wish to confirm the authenticity of the interviewer,” said Jonelle Holmes of Kantor TNS.
The research will take place over the next three months, ending towards the end of November this year.
As a bonus, there is a R10 000 prize up for grabs for one of our residents.
For more information you can contact us on 011 794 6869.